Amy Serrano is a content creator and the force behind the Not Bland movement. 

Am I speaking in 3rd person for this first line? Absolutely.

Not Bland is confidence. Its unapologetic. It’s playful. It’s unfussy elegance. Its cheeky and most importantly never BASIC.

This site serves as a source of inspiration and is packed with advice. I’ve been in the fashion industry for 10+ years and this is my outlet to share with you everything I’ve learned and continue to learn in fashion and beauty. I’m so happy to FINALLY get to share what’s inside of this fashion + beauty junkie’s head. Think of this as your hotline for living your best life!

Are you fired up yet?

I was born and raised in Southern California which influences my style tremendously. I love to travel near and far, but I can’t imagine living in any other place; its my personal paradise. I attended California State University of Long Beach and earned my BA in fashion merchandising. I worked as a wardrobe stylist for 8 years which allowed me to experience more than I could have ever imagined! I got to be a part of visionary productions and work alongside some of the industry’s exceptionally creative minds. I’ve worked w/ Katy Perry, Meghan Trainor, Shakira, Nicki Minaj, Becky G, Banks, Blake Griffin, Kate Mara, Robin Thicke, Rihanna…and the list goes on & on … 

I’ve always been a vidajena (ahem)/ curious person and spent time talking to these amazing talents in hair, makeup and fashion while working on sets. Through these work experiences I picked up some tips + tricks so I decided to open up and share them on Youtube and of course, here!

That is the one thing that I love to do is share! I do NOT hoard any cool tips, or where I purchased my things, or what color lipstick I’m wearing. It is not KFCs top-secret recipe people… I’m all for passing on the love <3

So let’s be friends, yeah?